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Hand & Needle

Couture atelier storefront and back office

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The Hand & Needle home page: a photograph of a woman in an embroidered velvet takchita beside the heading L’Élégance de Notre Patrimoine, over a dark burgundy ground.

  1. The business

    An embroidery atelier in Aïn Beïda that sells its pieces nationwide and takes made-to-measure commissions.

  2. The problem

    Two kinds of business in one workshop: finished pieces with a price, and commissions that arrive without one. Both were handled by message, and the day's work — orders, stock, who owed what — lived in the owner's head.

  3. What we built

    A storefront in French and Arabic, each laid out for its reading direction, with a catalogue, a cart and cash on delivery. Behind it, the back office the atelier runs its day on: orders by status, products and stock levels, categories, clients, and a queue of made-to-measure requests that come in as a description and reference photos and leave with a quote.

  4. What changed

    Finished pieces sell across the country without a conversation for each one, and commissions follow one path from request to quote to delivery. The owner opens one screen in the morning instead of three apps and a notebook.

05Screens

The product,screen by screen.

the storefront

  • The home page: an embroidered velvet takchita photographed beside the heading L’Élégance de Notre Patrimoine, with buttons to the collection and the new arrivals.
  • A row of circular category portraits — wedding wear, traditional dresses, takchita, jabador, tunics, custom embroidery, accessories — above a Les Plus Aimées selection of four pieces priced in dinars.
  • The made-to-measure section, a seamstress at an embroidery machine beside a quote request, over a four-part strip on handwork, delivery to 58 wilayas, payment on delivery and free alterations.
  • The collection page: category pills, a piece count and a sort control above a grid of garments, each with its category, price in dinars, colour swatches and an add-to-cart button.
  • The atelier page: how the workshop began in an apartment in Aïn Beïda, three figures for embroiderers, pieces delivered and wilayas served, and the founder’s line about embroidery being recognised close up.
  • The contact page: the atelier address, phone, e-mail and opening hours beside a form with name, telephone, a subject list and a message field.

in Arabic

  • The same home page in Arabic, laid out right to left: the heading أناقة تراثنا with the photograph on the left, the navigation mirrored, and the category portraits captioned in Arabic.

the back office

  • The product list: thumbnail, name and SKU, category, price, stock and publication status, with edit, duplicate and delete on every row.
  • The categories screen: each category as a card with a photograph, its article count and its URL segment.
  • Stock levels: in stock, low and out as three counts beside the stock value, over a table giving each SKU its quantity, a fill bar and a state.

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+213 778 53 58 19