What we build
Seven capabilities.One team.
We start from the problem and choose what it needs. Most projects use two or three of these; one team carries all of them.
Web platforms
A website that sells, books or serves — not a brochure. We build stores, customer portals and web applications that load fast on a phone on 4G, read correctly in Arabic and French, and take an order all the way to cash on delivery.
- Customers ask on Instagram or by phone, and every sale is handled by hand.
- You have a website, but it does not sell, book or let anyone log in.
- Your customers switch between Arabic and French, and your site speaks only one.
Mobile products
Apps people keep on their phone because they use them every day: ordering, delivery, tracking, loyalty. One app can carry several roles — the customer, the driver, the branch — each seeing only what is theirs, all working from the same live data.
- Your customers order through calls and messages, and mistakes happen on the way.
- Drivers, branches and customers each need their own view of the same order.
- You want to be on the phone's home screen, not just in a browser tab.
SaaS products
Software you sell to many customers rather than build for one. We take a product from the idea to a first version people can sign up for, with accounts, plans and billing built in — and a codebase that can grow with the customers.
- You know an industry's problem from the inside and want to sell the tool that solves it.
- You built a first version, and it cannot take more customers without breaking.
- You need accounts, plans and payments, and do not want to reinvent them.
What you get
- A product plan: what the first version does, and what waits
- Accounts, teams, roles and subscription plans
- Billing and invoicing wired to a payment provider
- An admin for you, and analytics on what customers actually use
- A codebase and infrastructure that scale as customers join
AI solutions
AI is worth building where it removes hours of work, not where it makes a demo. We add assistants, search and document reading to the tools your team already uses, connected to your own data — and we say so when a simpler rule would do the job.
- Your team answers the same questions all day, by message and by phone.
- Information is in PDFs, spreadsheets and inboxes, and nobody can find it fast.
- You want to try AI, and you want someone to tell you honestly where it fits.
What you get
- A short study of where AI saves time in your work, and where it does not
- An assistant or search that answers from your own documents and data
- Automatic reading and sorting of documents, messages and forms
- Guardrails: what it may answer, what it hands to a person, what it logs
- Running costs you can see, per use
Automation
Every business has steps someone repeats by hand: confirming an order, updating stock, sending the invoice, chasing a delivery. We connect the tools so those steps run on their own, and a person only steps in when something needs judgement.
- Orders arrive in one place, stock lives in another, and someone copies between them.
- Confirmations, invoices and reminders are sent by hand, when there is time.
- One person knows how everything works, and the business stops when they are away.
What you get
- A map of the steps you repeat, and which ones can run alone
- Connections between your tools: orders, stock, invoicing, messaging
- Notifications by SMS, e-mail or WhatsApp at the moments that matter
- A log of what ran, and a person alerted when something fails
- Documentation your team can follow without us
Custom software
When no off-the-shelf tool fits how you work, we build the one that does: the back office your team opens every morning, the dashboard the owner checks, the tool a workshop runs its day on. Shaped around your process, not the other way round.
- You run the business on paper, Excel and WhatsApp, and it is starting to hurt.
- You pay for software that does half of what you need and fights you on the rest.
- Different people need different views of the same orders, stock and clients.
UI/UX & product design
Design is where we decide what the product is before anyone writes code: who uses it, what they need to do, and the fewest screens that let them. You approve a clickable prototype, not a description — and the same team then builds exactly what you approved.
- You have an idea and need to see it before you can decide on it.
- Your product works, but customers get lost in it and call for help.
- You need a consistent look across web, mobile and print.
Work
Start a project
Tell us whatyou're solving.
One conversation is enough to know whether we are the right team. We answer with questions, not a sales deck.